Google ended Optimize and Optimize 360 on 30 September 2023 and pointed users to AB Tasty, Optimizely and VWO. AB Tasty and VWO have since merged into Wingify.
At a glance
| Riggle | Google Optimize | |
|---|---|---|
| Status | Available. | Shut down on 30 September 2023. |
| Who builds the changes | AI agents, or your team in code. Nothing goes live until you launch it. | Your team, in a visual editor. |
| Results | Your own analytics. | In Google Analytics. |
| Pricing | On request. Free demo. | Free; Optimize 360 was paid. |
Where Google Optimize is stronger
- It was free.
- Results sat in your analytics.
Where Riggle is stronger
- Agents build the changes, so a team or agency runs more experiments.
- One goal: Riggle finds the steps on your site that predict it.
- Autopilot moves traffic to what works and pulls losers early, from those steps, before the goal has enough data. It keeps getting better on its own.
Which one fits
Choose Google Optimize if you need a free visual editor: Optimize is gone, and its recommended replacements are paid platforms.
Choose Riggle if you want results in your own analytics, and the experiments built for you.