VWO and AB Tasty combined in January 2026 and became one brand, Wingify, in September 2026. vwo.com and abtasty.com now lead to wingify.com; existing products keep running.
At a glance
| Riggle | Wingify (VWO and AB Tasty) | |
|---|---|---|
| Who builds the changes | AI agents, or your team in code. Nothing goes live until you launch it. | Your team, in a visual editor. Its AI (Wingz) drafts ideas and variations. |
| Goal | One goal. Riggle finds the steps on your site that predict it and reads every change against them. | Goals you choose for each test. |
| Who decides | Live traffic: what works gets more visitors, what doesn’t gets fewer. It keeps getting better on its own. | Your team, from Wingify’s statistics. |
| Results | Your own analytics. | In Wingify; can be sent to your analytics. |
| Personalization | By traffic source, ad campaign or keyword, device and country. | Segments you define. |
| Setup | One script tag, about 1.4 KB. No flash of the original page. | One snippet. |
| Heatmaps, session recordings | No. | Yes. |
| Server-side tests, feature flags | No. | Yes. |
| Pricing | On request. Free demo. | Custom, by monthly active users. Free trial. |
Where Wingify (VWO and AB Tasty) is stronger
- One suite: testing, heatmaps, recordings and feature flags.
- More than 4,000 customers.
- Visitor data can be kept in the EU.
Where Riggle is stronger
- Agents build the changes, so a team or agency runs more experiments.
- One goal: Riggle finds the steps on your site that predict it.
- Autopilot moves traffic to what works and pulls losers early, from those steps, before the goal has enough data. It keeps getting better on its own.
Which one fits
Choose Wingify (VWO and AB Tasty) if you want one suite for testing, heatmaps, recordings and feature flags.
Choose Riggle if you want more experiments live without more people: agents build them, your team or agency approves them.